Hey,
My name is Rachid El Kaddouri, and I’m a Senior UX and Product Designer dedicated to building clear, intelligent digital experiences. Based in Agadir, Morocco, I’ve spent years designing complex systems—from ERPs and governance platforms to AI-driven tools—always with a focus on clarity, structure, and human-centered thinking. With a background in product strategy and UX education, I help teams turn abstract ideas into usable, meaningful products. My work centers on exploring how AI can elevate design, simplify complexity, and create experiences that truly support people. Every project I take on is guided by a belief in thoughtful design, continuous learning, and building products that last.
Why I Work
I design to bring clarity where there is noise.
My mission is to turn complexity into simplicity, confusion into understanding, and heavy systems into human-friendly experiences.
I believe design is not decoration but responsibility—a responsibility to help people think clearly, decide easily, and work without friction.
Every project I take on is guided by one principle:
Technology should serve humans, not overwhelm them.
How I Think & Design
I always start with the human, then the logic, then the technology.
My approach is slow thinking, structured reasoning, and deep respect for cognitive load. I treat every product as a system: it must be organized, predictable, and coherent.
I break down chaos, analyze context, build clear architecture, and create flows that feel natural—where the user understands things without needing explanations.
My philosophy is simple:
Reduce choices. Increase clarity. Make technology invisible.
The best experience is the one the user barely notices because it just works.
What I Offer Now
Today, I design and build UX + AI-driven digital products, especially complex systems: ERPs, dashboards, governance platforms, and tools that require deep structure and clarity.
I help teams transform abstract ideas into usable flows, build smart information architecture, and improve decision-making inside their products.
I also create educational content on calm productivity, clear thinking, and how designers can use AI as a tool—not a replacement—to elevate their work.
Got questions?
Feel free to reach out.