Designing
clarity
for complex
systems.
I help enterprise teams turn information-heavy systems into clear decision-making tools.
Most enterprise dashboards deliver information. Few deliver insight. Almost none deliver action. That gap is where I work.
Approach
The Decision Compass Framework
A three-layer model I’ve developed across years of designing for complex enterprise systems. It redefines how data, insight, and action should flow inside any decision-making tool.
About
A consultant for systems that should be decisive — and aren’t yet.
I’m Rachid El Kaddouri — a UX Strategy Consultant helping enterprise teams simplify complex systems across Europe, the Maghreb, and the Gulf.
My work focuses on transforming information-heavy platforms into clear decision-making experiences through UX strategy, information architecture, and product thinking.
Outside consulting, I also train future designers in Morocco, helping them think beyond screens and toward systems, clarity, and decisions.
Selected work
Recent engagements
Designing for the pharmacist’s hardest decision
Reframing a sales manager’s dashboard for decision-making
Writing