Tag: BehavioralDesign
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Behavioral UX: Why Usable Isn’t Enough
For over a decade, UX has been defined by one golden rule:👉 “Make it usable. Remove friction. Keep it simple.” This approach was revolutionary when websites and apps were clumsy, text-heavy, and confusing. A designer’s job was to remove obstacles and help people complete tasks without frustration. But in 2025, that mantra feels outdated. Usability is no…
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